Scalina

Gurung Shuttles and Tours

Ads bring the lead in. The DMs book it, even while the owner sleeps.

Client
Gurung Shuttles and Tours
Sector
Transport & tours
Team
Scalina Media + Scalina Systems
Status
Ongoing · 2026
What we did
  • Paid advertising
  • Content & UGC
  • Social media
  • Automation & AI
  1. 01AdRuns on Meta
  2. 02DMCustomer taps “Send message”
  3. 03Auto-replyAsks pickup, drop-off, date, passengers
  4. 04BookedOwner confirms in the morning
Gurung ShuttlesReplies instantly1:47 am
  • Hi, do you do airport pickups this Saturday?
  • Hi! Yes we do 🚐 Where are we picking you up from, and what time does your flight land?
  • Parramatta, landing 6:40am. 3 people + bags
  • Got it: Parramatta, Sat 6:40am, 3 passengers. We’ll confirm your booking first thing ✅
  • 38Videos delivered
  • 13Consecutive weeks of content
  • 24/7Every DM answered
  • 3-4Videos a week

The brief

An owner-operated shuttle and tours business where every booking came through the owner’s own phone. Enquiries that arrived after hours waited until morning, and someone booking a shuttle does not wait.

We built Gurung Shuttles a full front end: ad campaigns, weekly UGC, a social presence set up from scratch, and an automated DM flow that answers every enquiry while the owner is asleep.

01

Social, set up properly

We set up the social channels from scratch, so an ad had somewhere credible to send people and a clear way to book once they got there.

02

Ads that start conversations

Campaigns built to open a DM rather than send people to a form. A message is lower effort than a form for someone booking an airport run, and it lands in the one place the business already answers.

03

Automated replies that capture the lead

An automated chat flow picks up every DM instantly. It asks the questions the owner would ask (pickup, drop-off, date, passengers) and holds the lead until a person confirms. The customer is answered in the middle of the night, and the owner wakes up to a booking, not a missed message.

04

Three to four videos, every week

Weekly short-form UGC: skits, offers, cruise transfers and the realities of airport runs, made for the feed rather than a brochure. It keeps the account alive between campaigns and gives the ads fresh creative to run.

01
02
03
04
05
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13

38 videos across 13 weeks

05

Straight from the feed

Six of the thirty-eight. Tap any of them to watch it with sound.

A few of the titles delivered

  • Fuel prices
  • Uber cancel
  • A free trip??
  • Cruise transfer
  • Designated driver
  • What’s stopping you
  • Sathi driver
  • Wedding drunk drive

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