Scalina

Scalina

The system the Media team’s weekly output runs on.

Client
Scalina
Sector
Our own studio
Team
Scalina Systems
Status
Ongoing · 2026
What we did
  • Custom software
  • Automation & AI
Scalina CRM project management
  • 8Modules, from first lead to expenses
  • 3Stages tracked per video: script, shoot, edit

The brief

Three to four videos a week, for more than one client, is a production line. A production line has to know which video is at which stage, and who is shooting on Thursday.

Our own CRM and ERP: leads to clients, every weekly content project broken into script, shoot and edit per video, a resource calendar, invoicing and expenses. If it were not good enough for us, we would not sell it.

01

Every video, every stage

A weekly project per client, broken into script, shoot and edit for each video, with a deadline and an owner. The week’s state is one screen, not a stand-up.

Project management with weekly projects per client
Resource calendar with script, shoot and edit tasks
02

Leads to invoices in one place

Pipeline, clients, invoicing with GST, expenses with receipts, marketer commissions and the team. The whole agency, not just the sales half.

Agency overview dashboard
Leads and clients kanban board

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