- 55+Videos delivered
- 20Consecutive weeks of content
- 3-4Videos a week
- 11Menu & promo designs
The brief
A basement bar on Pitt Street is invisible from the street. If people are going to find it, they find it on their phone first, which means being in the feed consistently, not once a month.
Weekly UGC, interviews and shoots, plus the graphic system for Maya’s menus and promotions. Three to four videos a week since April.
UGC that looks like the feed
Skits, nights at the bar and the bar’s own milestones, shot on the format people actually watch. Made at volume and posted on a schedule, so the account never goes quiet. Tap any of them to watch it with sound.
Interviews, shoots and the big nights
Sit-down interviews with the people behind the bar, and full coverage of Maya Fest and Teej. Each one cut down for the feed on the week it happened.
A cocktail menu with a personality each
One poster system, six drinks, six moods. Consistent enough to be one bar, different enough that each drink gets its own post.
A lunch offer, sold in one glance
The $15 lunch campaign: a repeating type lock-up, the dish in the middle, the times at the top. Readable at thumbnail size, which is the only size that matters.
A few of the titles delivered
- Bollywood Night
- Maya Fest
- 2 years of Maya
- Teej special
- Party host
- Happy hours got more happier
- Interview series
- This is a bar